Ford Taurus, F-150 and Expedition Drive Sales Growth for Ford Across the Middle East
Ford Taurus, F-150 and Expedition Drive Sales Growth for Ford Across the Middle East
Ford recorded another successful year of 2021 sales in the Middle East, with its Taurus, all-new F-150 and Expedition performing particularly well across a number of markets in the region in their respective segments and an overall year-on-year growth of 127%.
At a regional level, the Taurus, Ford’s best-selling vehicle in the Middle East, performed particularly well in the UAE’s Mid-Size Saloon category, with a remarkable 526% year-on-year growth for the nameplate. In Saudi Arabia, sales were up more than 70% across the kingdom, while Kuwait saw numbers up 125%. Meanwhile, Oman (62%) and Bahrain (42%) all recorded positive figures.
In the Full-Size Pickup Truck category, the F-150 – America’s bestselling truck for 45 consecutive years – saw its popularity continue to rise across the Middle East. The all-new F-150 nameplate launch in the region in 2021, with an enthusiastic consumer response translating into strong sales. The truck, which was Ford’s second highest-selling nameplate, recorded its strongest sales growth in Iraq, at 47%, followed by the UAE (34%) and Kuwait (27%).
In the smaller segment of pickup trucks, the Ford Ranger built on 2020’s strong performance with impressive year-on-year growth in several Middle Eastern markets. It more than tripled sales in Kuwait (322%); saw 120% growth in Iraq; sold an additional 78% and 130% with our Saudi distribution partners; and grew by more than two-thirds in Oman (67%).
The Expedition, Ford’s third highest-selling nameplate, recorded strong growth in the SUV segment in the Gulf region. Bahrain led with 54% growth, closely followed by Kuwait, on 52%. The UAE also saw a positive increase in sales figures, which were up 22%.
In the commercial van category, the Transit saw robust growth across two key GCC markets – Qatar (147%) and Kuwait (119%). The vehicle remains America’s top-selling commercial van.
One of Ford’s highlights of 2021 was the successful launch of the Bronco in the Middle East towards the end of the year. Built to withstand the region’s most extreme conditions with rugged durability at its core, the Bronco has seen demand booming since landing in the Middle East.
Latest News
-
The next-generation and next-level Ford Ranger Raptor has arrived. Built to…
-
Ford et Alpha Ford nomment Tibu Africa pour une subvention de 10,000 dollars dans le cadre du Global Caring Month
• Ford a octroyé 895 000 dollars de subventions à 126 organisations communautaires… -
Ford et Alpha Ford nomment Tibu Africa pour une subvention de 10,000 dollars dans le cadre du Global Caring Month
• Ford a octroyé 895 000 dollars de subventions à 126 organisations communautaires… -
Ford partenaire de la Fête du Cinéma
Du 3 au 6 Septembre, Ford célèbre le cinéma en partenariat avec les cinémas… -
Ford Taurus, F-150 and Expedition Drive Sales Growth for Ford Across the Middle East
Ford Taurus, F-150 and Expedition Drive Sales Growth for Ford Across the Middle… -
Ford Celebrates Original 1966 Bronco with New Bronco Edition
Ford Celebrates Original 1966 Bronco with New Bronco Edition •For 2023, the… -
Ford Discover Trip du 2 au 9 Août
Ford organise du 2 au 9 Août une navette gratuite pour les clients de l’hôtel… -
Exposition au Centre Le Vicomte à Sousse
Alpha Ford ainsi que les agences 6s Auto et Mestiri Auto ont organisé une exposition… -
La nouvelle Ford Focus débarque en Tunisie
Tunis, Tunisie, 26 Mai 2022 – Après son rachat par le consortium Ben Jemâa Motors/Salvador… -
Ford Mustang Continues as World’s Best-Selling Sports Coupe, Capturing Title Seventh Year in a Row
Al Riyadh, Saudi Arabia, 20 April – For the seventh year in a row, Ford Mustang®… -
EN REJOIGNANT CATENA-X ET RESPONSIBLE SUPPLY CHAIN INITIATIVE, FORD S'ENGAGE POUR DES CHAÎNES D'APPROVISIONNEMENT TOUJOURS PLUS RESPONSABLES ET RESPECTUEUSES DE L'ENVIRONNEMENT
Ford devient membre de Catena-X, un réseau mis en place pour établir des normes… -
After years of anticipation, Bronco is back!
After years of anticipation, Bronco is back! And true to its outdoor lifestyle…